Palm Beach County, FL â Itâs no secret that law firms who are successful in marketing themselves need an Internet presence, but recently, itâs become increasingly important to offer site visitors more than just basic content to maintain your place on the web and convert clicks to clients.
To be found on the web and have an effective Internet presence, firms need to do more than the basic search engine optimizationâthe time has come for digital asset optimization (DAO). With âdigital assetâ additions to their sites such as blogs, videos, online photo galleries and more, attorneys and law firms can compete on the webâregardless of the firmâs size.
âBy focusing only on traditional Search Engine Optimization, law firms are missing opportunities to be found on the web,â said BARD Marketing president John Sailer. âStreaming videos, blogs, photos, press releases and other online content are being searched for, and most websites donât account for these other media types. Remember, YouTube recently overtook Yahoo to become the second largest search engine behind Google. This trend is only going to grow.â
BARD Marketing recently launched a number of websites for leading law firms that feature these digital elements, which increase the effectiveness and usefulness of each site to the user. The sites include: Alpizar Law â Palm Bay, Florida; Edward M. Ricci, P.A. â West Palm Beach, Florida; and the Suskauer Law Firm â West Palm Beach, Florida.
Alpizar Law, a personal injury and insurance bad faith firm in Palm Bay, Florida, caters to a bilingual clientele, and providing only limited information in Spanish isnât an option. To address this need, BARD Marketing created a mirror site to their English website, www.alpizarlaw.com, in Spanish. The Spanish site utilizes the same web address and offers the same depth of information and content. As importantly, both the English language site and the Spanish language site offer custom created streaming videos to provide answers to common legal questions in video form.
Edward M. Ricci, P.A. launched a new site, located at www.edriccilaw.com that incorporates a Safety & Justice Blog that provides timely information to consumers on current topics, legislation and news in personal injury cases that affect the audience.
For the Suskauer Law Firm, a prominent criminal defense firm in West Palm Beach Florida, BARD developed a new website www.suskauerlaw.com, with the YouTube generation in mind. The site features several multimedia capabilities, to support television, radio and print media coverage rather than just being a repository for page after page of copy.
BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials, and can share innovative strategic concepts, during this review.
To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit wwwbardmarketing.com.
BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials, and can share innovative strategic concepts, during this review.
