Interesting Information and Guide to Business Management, Advertising, Entrepreneurs, Marketing, Currency Trading, Credit, Debt Consolidation, Finance, Insurance, Real Estate, Stock Market, Mortgage, Internet Business and Much More
Companies who advertise on or offline do so for two reasons. Either they want to get people to come to their website (usually to buy something) or they are interested in increasing their name recognition. Of course, they may be looking for both.
If they strictly want to sell something, they may want to pay only if a customer buys something. Using methods I won’t go into here, the advertiser can tell which website the customer came from. They will pay a commission to the owner of that site on anything the customer buys. They have “tracking software” at their site which keeps track of all that.
If the advertiser is willing to pay for every potential customer that a website sends them (whether the customer buys anything or not), that can also be done with simpler tracking software. This type of advertising is cheaper per visitor because there’s no guarantee that any merchandise will be sold.
Some companies may be more interested in building name recognition. In this case, they might pay a website for every time their ad or banner is seen by a visitor to the site even though they don’t even click on the ad or banner. This type of advertising would be even cheaper per “ad view” for obvious reasons.
In closing, the advertiser and website often don’t deal directly with each other. Companies like Yahoo and Google have programs where they display the ads on the webmasters’ sites, track the clicks on the ads, collect the money from the advertisers, and pay the websites (minus their well-deserved fee). This option is very simple for both the advertiser and the webmaster. It gives access to many advertisers for very small websites and gives access to many places where the advertiser can place their ads. Another benefit is that the ads are automatically “relevant” to the page they appear on. So you will see an ad for tropical cruises on a travel site for example.
Companies who advertise on or offline do so for two reasons. Either they want to get people to come to their website (usually to buy something) or they are interested in increasing their name recognition. Of course, they may be looking for both.
If they strictly want to sell something, they may want to pay only if a customer buys something. Using methods I won’t go into here, the advertiser can tell which website the customer came from. They will pay a commission to the owner of that site on anything the customer buys. They have “tracking software” at their site which keeps track of all that.
If the advertiser is willing to pay for every potential customer that a website sends them (whether the customer buys anything or not), that can also be done with simpler tracking software. This type of advertising is cheaper per visitor because there’s no guarantee that any merchandise will be sold.
Some companies may be more interested in building name recognition. In this case, they might pay a website for every time their ad or banner is seen by a visitor to the site even though they don’t even click on the ad or banner. This type of advertising would be even cheaper per “ad view” for obvious reasons.
In closing, the advertiser and website often don’t deal directly with each other. Companies like Yahoo and Google have programs where they display the ads on the webmasters’ sites, track the clicks on the ads, collect the money from the advertisers, and pay the websites (minus their well-deserved fee). This option is very simple for both the advertiser and the webmaster. It gives access to many advertisers for very small websites and gives access to many places where the advertiser can place their ads. Another benefit is that the ads are automatically “relevant” to the page they appear on. So you will see an ad for tropical cruises on a travel site for example.