Bigger is better, at least that’s what we’ve all been ttold. You want to generate the greatest amounts of sales, by generating the largest amount of traffic which is done by advertising in ezines with a large subscriber base– a formula for success, or maybe not.
Advertising in smaller ezines and thinking small can be very powerful. An ezine with 10,000 subscribers or less (10,000 is considered small in the net marketing game) can prove to be very effective.
Allow me to point out some benefits:
1. Advertising in smaller ezines are great testing grounds. Every ad should be tested and small ezines give you accurate results. A smaller ezine gives you the opportunity to test your ad copy on a live audience without shedding hundreds of dollars. You can then spend the big bucks on a larger ezine once you’ve perfected your ad.
2. They are affordable. For 20-40 dollars a small ezine can help you spread the word about your business. It’s a cost effective way to let people know who you are and why they should care.
3. Generally smaller ezines sell fewer ads than bigger ones. This works in your advantage since there is less competition. Your ad will stand among few ads rather than an entire classified page where there all clustered together. In some cases, your ad stands alone which means a well written ad can get a lot of attention.
4. Loyalty is a big bonus online and small ezines are of some of the most loyal businesses out there. They need your advertising dollar so they will usually show their appreciation in several ways.
5. Readers of smaller ezines are also more loyal since they share a closer connection with the publisher. That personal feeling establishes trust. This means that readers are more likely to be responsive to your ad since they assume that because the publisher, whom they trust is recommending you, you might be worth checking out.
How to make advertising in small ezines worth your while:
Since your casting your net into a smaller pool of fish, you need to make sure you do all you can to make your ad successful.
1. Watch your tone
Try to match the tone of the ezine. If readers are used to a matter of fact tone from the publisher they may not respond well to your over enthusiastic ad or vise versa. Read a couple of issues to get a feel for what readers are expecting.
2. Use an advertorial
An advertorial is a solo or top sponsor ad where the publisher endorses your product or service. These can yield high results; however, publishers usually want a percentage of the sale or a higher fee for this. They will also request to test your offer before the editorial runs.
3. Repetition is vital
Because it is cheaper to run your ad you can afford to run it multiple times. And you should because a must do for successful advertising is to repeat your ads. People need to hear your message at least seven times before they will make the purchase.
4. Check and double check
Once your ad is published, there’s no going back. Don’t let careless mistakes hinder a sale. Test your URL, check for spelling and know the ezines ad policy before your ad runs.
While bigger is better in some cases, small scale ezines are a cost effective way to pull profits.
Jeff Casmer is an internet marketing consultant and work at home business owner. For more information on advertising in smaller ezines please visit his “Top Ranked” Earn Money with Ezines Directory which gives you all the information you need to Work From Home in the 21st century.
