You’ve heard it before: at least 80% of all the jobs are found through the “hidden” job market, also known as the “unpublished” job market. These are jobs typically landed through word of mouth and referrals as opposed to the hit-or-miss method of answering ads, posting your resume to internet databases, or other techniques meant to target the remaining 20% of all jobs in the published market.

It stands to reason that if the vast majority of the jobs are to be found in this hidden market, that you should spend the majority of your job search time working to crack it. But, as you may have reasoned already, accessing the hidden job market requires that you take charge of your search, reaching out and building strategic relationships, taking proactive initiative, and making yourself visible in the right circles.

That’s right. It requires that you use networking strategies. And, the thought of networking leaves many people feeling nervous and unsure. For an introverted or shy person, the idea of networking can even cause serious anxiety and fear.

What is networking exactly? If you believe, like many people, that networking is simply approaching everyone you know to ask for a job, it is no wonder you feel uncomfortable! That isn’t what networking is. True networking is about building strategic relationships that involve a win-win, reciprocal exchange of information, support, and/or referrals.

When defined in this way, networking ceases to be so scary. But, it also requires that you expand your view of networking. No longer is networking just something you do every now and then when you are conducting a job search; building and strengthening your network is something that you should be working at all the time. But, if you find yourself facing an immediate job search, and your networking skills are rusty, don’t fret. Here are some tips to get you moving.

1) When you first start out to build your network, it will be helpful for you to think of networking as a research project. Networking isn’t just about the quantity of contacts; it is about the quality. Don’t be afraid to reach out to decision-makers and people “in the know” within companies and industries of interest to you. These are quality contacts. Explain your career plans and ask them if they would spend 15 minutes talking to you and answering some questions. Most people will be flattered and say yes. When you do get in front of them, NEVER ask for a job, but DO ask for advice and referrals. These meetings are traditionally known as informational interviews.

2) As mentioned above, your networking efforts should emphasize building quality relationships. But, don’t discount the importance of quantity. As much as possible, you should also expand your network. Friends, relatives, people you went to college with, contacts you have made in your community, doctors, the salespeople you come into contact with…they are all part of your network. You won’t want to spend a large amount of time on this, but at least make a comprehensive list and call or send a letter reestablishing a connection, informing people of your search, and asking for advice or referrals. Again, notice that it isn’t about asking for a job. Just ask for advice and referrals.

3) Prepare, prepare, prepare for your networking meetings

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There are six very important things that you need to consider before choosing a forklift for your business, to ensure you get one that can handle your requirements without overspending.

Before you start looking at forklift trucks or talking to dealers, you need to determine exactly what you need the forklift to do. Here are 6 Vital questions you should answer before you start comparison shopping:

Forklift Sales 101

1: How heavy and what size are your typical loads?

It’s important to consider all loads which will need to be transported and carried now and in the not to distant future. Although generally you don’t want to purchase a forklift with more capacity then you need (as higher capacity equals a higher purchase price), you need to allow for a lift capacity that will safely carry all loads on your site.

Also to be considered is how high loads need to be lifted as forklift capacity reduces the higher we lift.  As most standard forklifts are designed for carrying Australian sized 1200mm x 1200mm pallets, will the width of your loads require a special type of machine or attachment to be used? The load capacity will also affect the type and fuel type of forklift needed.

ie: Loads of up to or greater than 2000kgs will usually rule out the use of electric forklifts.

2: How high do you need to lift the load?

Do you foresee storage space becoming a problem in the future and need to be able to store goods at high levels? Is there a mezzanine or high level area you need to stack onto? On the flip side, what is the lowest doorway or beam you will need the forklift to fit under and do you need forklift with a small enough mast to fit into shipping containers?

3: Will you be using it indoors, outdoors, or both?

The surface areas of your worksite, will determine what types of forklift and configuration you need. For example, high reach or reach forklifts will usually only be suitable for perfectly flat dry surfaces and indoor use.

Most standard, sit down (counter balance) forklifts are more flexible and can be used on flat to not so flat surfaces both indoors and outdoors. If your worksite has rough and unstable surfaces that need to be driven over, you may require 4×4 (all terrain type) forklift.

The surface will also determine the type of tyres which are needed.

Forklifts which are used outdoors will need tyres with some sort of tread pattern to ensure they maintain grip in wet weather. Forklifts which are mostly used inside are commonly fitted with non marking type tyres as the standard tyres leave black marks and rubber on the surface.

Another factor which needs to be considered with indoor use is harmful exhaust fumes.

Of the four basic fuel types available in forklifts: Petrol, Diesel, Battery Electric & LPG, only the last two are suitable for indoor use. Petrol and Diesel engines produce poisonous exhaust fumes and aren’t suitable for use in confined spaces.

4: How much room do you have to manoeuvre? How wide are your narrowest aisles?

If the forklift is mainly going to be used indoors, then manoeuvrability is a major consideration. (So are exhaust emissions!) How tightly does it turn? How much physical space does it occupy? Does your worksite require forklifts to be operated in confined areas where space for manoeuvring is limited?

Where pallet racking is used, do you require narrow aisles so that more racking bays and stock can be stored? Are there certain areas where a loaded forklift may struggle to drive through?

5: How many hours per day will it be used?

How much usage your forklift will get, greatly affects the age and fuel type of machine that’s recommended. If you will use a forklift less than 4 hours a day, we recommend considering a second hand reconditioned forklift. Here you can save 50% or more on the initial outlay.

For more than 4 hours a day new or leased forklifts can work out cheaper once maintenance and repairs are factored in. If you require a forklift to run all day, everyday then LPG is usually the best option as empty bottles can quickly be changed.

6: Lease/rent or buy, New or Used?

Here the type of machine needed, the amount of use and your budget are the main deciding factors. Some forklifts require large initial outlays to purchase new yet can be rented for a fraction of the price. Business’s that require their forklifts to be used 24/7 usually find renting a much better option as servicing and maintenance costs are covered by the owner under most rent/lease agreements.

Other business’s where the forklifts get little use find it cheaper to buy a second hand forklift outright instead of paying rent each week or month. Obviously new forklifts require less maintenance and are usually more reliable than older ones. They also have the advantage of dealership warrantee which is attractive to some buyers.

 

For more information on forklift safety or choosing a forklift visit www.newandusedforkliftsforsale.com.au

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One easy way to increase the visibility of a product or service is to advertise with a pay per click campaign. Pay per click advertising is easy and effective at increasing the number of visitors on your site and converting them into paying customers. Essentially all pay per click advertising involves is placing heavily targeted ads using Google, Yahoo or MSN. The amount advertisers pay for these ads depends on the popularity of the keywords used and how prominent the ad will be.


How to Begin a Pay Per Click Ad Campaign


The first thing to do when starting a pay per click advertising campaign is to devise a very specific keyword list. Free keyword tools are available to help you get started. Put in your main topic and it will spit out a list of 50 or more relevant keywords to choose from. Carefully go through the list and take out any that are not a good fit for your products.


Next, focus on creating a separate landing page for visitors being routed to your site from pay per click ads. Only interested visitors will click through to see what you have to offer. You will be paying for each of these clicks, so make them count. Give potential customers what they want upfront. Share information on the niche topic, offer a free e-book, lure them in with free advice and quality content, or offer a free sample of your product.


The last step is to sign up with an advertising program like those offered by Google, Yahoo or MSN. Each has their own program that is easy to sign up for. Adwords, for example, is Googles pay per click advertising program. Google assigns a quality score to the keywords used to determine the placement of the ads.


Pay Per Click Pitfalls to Avoid


Despite the fact that pay per click advertising is a simple way to market your business on the Internet, there are some things you can learn from and pitfalls to avoid. The first thing to watch out for is blowing your budget. You pay a certain amount every time someone clicks on your ad, versus paying a set amount for an ad to run no matter how many people look at it. This idea may seem cost effective, but it can also get pricey. The amount you pay is also dependent on where the ad is placed. Top ads cost more per click. You may end up paying $3 per click. This can add up fast; before you know it you could be spending $300 per day for your 100 people to click through to your ad.


Another common mistake for pay per click advertisers is directing traffic to the homepage of your website. Potential clients are interested in very specific information. Give them what they want up front. It is best to send visitors to a conversion page. This turns visitors into paying customers by showing them what you have to offer and calling them to action. Conversion pages yield better results as far as leads, opt-ins and sales.


Other pitfalls include choosing the wrong markets to advertise in, settling on one ad and sticking with it instead of creating a variety of ads to use and selling products that are too inexpensive and will never earn very much money.


Instant Gratification Using Pay Per Click Ads


Using pay per click advertising gets instant results. Once the initial keyword research is done and you have crafted several ads to run, its time to go live and reap the benefits. Unlike other ways of driving traffic to your website, pay per click ads are posted quickly and visitors will have access to them immediately. These ads aren’t waiting to be indexed or crawled. They are live and working to guide traffic your way instantly.


However tedium is the one thing that pay per click can cause you to lose direction with yours campaigns, but with the evolution of pay per click mean’t that marketers have become more creative and are now delivering to any market with precision and speed.

Glen Francis writes for a great number of periodicals on subjects regarding Internet Marketing and as such wants to explain through his experiences the right way to do pay per click.

Find out more about pay per click at If you Want more exposure for your business?

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